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September 16, 2021
9:30 AM - 11:30 AM
St. Cloud, MN 56301
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Nudging and Social Marketing: Administrative Statesmen or Technocratic Manipulators

Thursday, September 16, 2021

Do you or your family members believe in conspiracy theories? Have you ever wondered if the government is controlling you without your knowledge? Can bureaucrats be benevolent? We will explore the science behind the concepts of nudging and social marketing drawing on the fields of applied behavior analysis, behavioral economics, marketing and advertising and public administration. Present some examples of where they have been used effectively in communities to serve the public interest. Discuss the ethical considerations involved. Offer some ideas for your consideration about where you can apply these principles effectively in your own life. Remember to use your powers for good! Dr. Shawn Erik Schooley Dr. Katheryn Brekken Meeting ID: 828 6023 6993 Passcode: marketing

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